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Showing posts with label Jim Guerber. Show all posts
Showing posts with label Jim Guerber. Show all posts

Sunday, January 15, 2017

Kauai Beer Company Grows Up

I first visited the Kauai Beer Company back in the fall out 2013. They had opened their doors about a month earlier and the place was pretty stripped down. Owner Jim Guerber had a plan to build the business piece by piece, and that's exactly what he's done.

Back in those early days, they were pouring only four of their own beers. The flagship Black Limo, a schwartzbier, was at the top of the list, and a nice interpretation of the style. Except for a crock pot containing some chili or stew, there was no food. That and more beer was yet to come. The original post is here.

I returned to KBC the following April, commissioned to cover the brewery for a BeerAdvocate piece. That's when I had the chance to sit down with Guerber and his compatriots...his son and head brewer, Justin, marketing director, Larry Feinstein, and brewer, Eric Burda (who recently left the building).

I don't know how many times I've listened to brewers describe grandiose plans that sounded totally delusional. More times than I want to think about. But I never had that feeling with Guerber and his crew. Their plans to brew more beer, bring food into the mix and expand the operation in various ways sounded pretty reasonable.

That was likely because I could see Guerber was taking a cautious approach to the business. An accomplished homebrewer and owner of a custom software company, he thought his brewery could be successful. Having made the substantial original investment required to get the doors open, he was determined to build things out as the business grew.


When I next visited in late 2015, it was clear that things were evolving. There were more house beers pouring and they had expanded from food trucks (which appeared on special nights) to an in-house kitchen serving lunch and dinner several days a week. The space still had something of an unfinished look, but they had made good progress.

This week's visit confirmed what I suspected all along, which is that these guys would build a thriving business. I walked in during a weekday lunch hour. The place was buzzing with activity, many of the tables and most seats at the bar taken. The place now looks like an established brewpub, with a good selection of beers, a locally-sourced menu, friendly ambiance and schwag.

Most KBC beers are designed for the tropical climate. They tend to be fairly light on the ABV scale. The flagship Black Limo (5.0%) continues to be a favorite of locals and tourists. Lihue Lager (4.9%) is essentially a co-flagship with a strong following. My clear favorite from the rest of the list this time around was a robust India Pale Lager (6.5%), loaded with hop flavor and aroma.


The menu is island fare, a mix of sandwiches, salads, soups, entrees and appetizers. Lunch and dinner options are slightly different. They also have Truck Stop Thursdays, in which two or three food trucks pull up out front and sell their stuff to patrons. This is how KBC initially brought in food, considered a special event. It continues on in that form and is well-supported.

I didn't expect any special treatment. But Jim and Justin came round to talk and gave me a renewed tour of the facility. They revealed new plans for expanded brewing capacity, a larger kitchen and a beer garden, all of which will require removal of the current roof (Jim owns the building) and considerable renovation. These upgrades will undoubtedly happen in due time.

My comment to Jim when he initially stopped to talk to me at the bar was that his little brewery has grown up. And it most certainly has. From nothing more than a shell several years ago, Kauai Beer Company has evolved into a solid business. My guess is it will continue to move forward as each upgrade is considered, planned and implemented.

In case you're wondering, Kauai is still very much the beer desert I described in earlier posts. It isn't easy to find authentic craft beer here. The big beer companies seem to have a lock on the market, particularly in the resort areas. Which makes Kauai Beer Company an oasis for locals and tourists, mostly grown up and ready for future adventures.


Sunday, August 31, 2014

Kauai Beer Company: Supplemental

The current (August/September) issue of BeerAdvocate includes a piece I wrote about the Kauai Beer Company based on my May visit. There's almost no such thing as instant gratification in the world of publishing. This article was written and submitted in June. These things take a little time.

You may wish to seek out a copy of BA if you're interested in Kauai beer (sorry, there's no online version of the story). Due to the nature of print, a lot of dangling details didn't make it into the article. So I can share a few of those details here, where space isn't limited and the only editor that matters is me.

Owner Jim Guerber is the driving force behind the KBC. He has been brewing beer since around the time homebrewing became legal in 1978. Not on Kauai, though. Jim was raised and attended schools in Pennsylvania. He passed through New York, Southern California and Northern California on his way to Kauai, where he arrived around 1996.

How was he able to move around with apparent ease? Because Jim and his wife founded a software company, Signature Systems. It was no problem moving to NoCal or Kauai because they simply took the business with them. Jim's wife passed away several years ago, but he still runs the company with his son, Justin, also KBC's lead brewer.

Jim operated an elaborate brewing setup in his home for many years. He was making so much beer that he eventually starting providing it to benefits and other causes. KBC's flagship brew, Black Limousine, was born when a brewing friend suggested a blend of Steinlager and Guinness. It worked and that beer has a strong following today.


Finding a location for the brewery was one of the first challenges for Jim after he founded the company in 2011. He looked at warehouses and commercial spaces, and had his eye on a building previously occupied by a brewery. But the landlord had issues with the previous tenant and didn't want another brewery there. Breweries aren't always the best renters, apparently.

Jim eventually discovered and purchased the building where KBC now operates in Lihue, Kauai's county seat. It's a nice arrangement because there's no landlord to raise the rent or block necessary changes. When the brewery and tasting room opened last September, it was functional and that's about it. Even now, the space is in a constant state of evolution.


It's worth nothing that KBC is not located in a fancy, upscale area. Like a lot of craft breweries dating back to the beginning, it lives in an old industrial area that time seemingly forgot. In fact, the KBC is one of a few businesses that is helping revitalize downtown Lihue after decades of decay set in motion by the collapse of the sugarcane industry.

What they've done in a year here is impressive, given the circumstances. I won't go into details that are part of the article, but the bottom line is that operating a brewery anywhere in Hawaii is expensive and complicated. Jim are his crew are constantly looking for creative ways to manage costs and navigate Kauai's red tape.


The evolution of KBC beers is an obvious point of interest. On my first visit in October 2013, lagers dominated the board. And nicely done lagers are a perfect fit in the tropics. Lihue Lager, their co-flagship with Black Limo, is a tasty beer with light tropical notes. It's quite popular.

By the time I returned in May, the beer list had morphed and featured an IPA and other ales. "Customers asked for those beers," Jim told me, "and we enjoy brewing beers our customers want." There's also the fact that growing demand for the beer means they need to make it faster, which means lagers are a bit more problematic.


Food was part of the KBC plan from the beginning. Jim envisioned an onsite kitchen and an island-influenced pub menu. But food took a backseat as they were getting the word out about the beer and building a clientele. The only food in sight back in October was a pot of chili. They were only open two days a week at the time.

That's changing. The first thing they did on the food front was bring in food carts every Thursday evening. Truck Stop Thursday, as it is called, has been a huge success. The next step was to staff the kitchen and begin serving food on Friday...Finally Friday, they call it. They are in the process of expanding in-house food to Saturdays and will build the rest of the week out from there.


What's happening here is crazy. They are attracting crowds to a space in a constant state of evolution, that still isn't open normal days and hours. And they are doing it with virtually no conventional advertising. They use social media to promote ongoing and special events and they have done a bit radio. Nonetheless, people flock to this place, starved for good beer and simple, tasty food.

Guerber is optimistic about what they've accomplished and where the business is headed. "I knew from experience that it would take more time and money than I imagined to get this place going. But we've put together a good team and our hard work and patience is being rewarded. The future is bright."

With all that said, now would be a great time for you to read the BeerAdvocate article.

Friday, November 1, 2013

Kauai Beer Company Chases Local Tastes

POIPU, KAUAI – My  travels around the Northwest and West Coast have taken me to countless places where beer styles are mostly similar what is most common in Portland. I'm talking about hoppy ales of varying color, and the occasional lager, stout and Porter.

On the bar
It's different here in the tropics. I don't want to go on a rant about how climate affects tastes in beer, but I think it definitely does. Heat and humidity alter choices. People in the tropics are far more apt to look for something lighter. I think that applies to locals and tourists.

As I've mentioned in the past, the beer choices here in Kauai are not great if you're a fan of good beer. Light Kona beers are everywhere and you can find beers from Maui Brewing and others if you dig a little. But locally produced beer for this climate is not easy to find.

Street view
Of course, Kauai Island Brewing up in Port Allen makes some decent beers. Brewer Dave Curry has been making good beers here for many years. He makes ales, and I would say some of the lighter ones are especially good fits for Kauai.

Enter Kauai Beer Company, which recently opened a tasting room in Lihue and is distributing its beers to select restaurants and bars on the island. The approach here is different. Owner Jim Guerber and his son and head brewer, Justin, believe strongly in drinkable session beers. Today, these take the form of German-influenced, tasty lagers.

Eric answers questions
The flagship beer is Black Limousine (Black Limo, for short). It's a dark lager...officially a Schwarzbier, that clocks in at 4.5% ABV and 28 IBU. You look at Black Limo and you think it's dark and maybe doesn't fit here. Then you taste it and realize the roasted flavors are smooth as silk. This beer is light as a feather, despite the color.

The co-flagship beer is Lihue Lager, a crisp and refreshing beer that is chock full of flavor you just don't find in a typical light lager. It clocks in a 4.4% ABV and 17.5 IBU...the type of beer you can drink all day with friends hanging out at the beach or pool. Lihue Lager is so popular they were out when I visited... so I tasted it from one of the tanks. Not quite ready for prime time, but still good.

Lihue Lager from fermenter
Helles Swells is the evil twin of Lihue Lager. They use German yeast and Hallertau hops in this one. (They use a yeast hybrid and more standard hops in Lihue Lager.) Helles Swells clocks in at 5.1% ABV, 17 IBU. It is a decidedly bolder interpretation of Lihue Lager. I could not get enough of this stuff when I was in the tasting room. So good.

Other entries include a light-bodied Oktoberfest (4.1%, 22 IBU) and the mildly hoppy, A Hoppy Accident ((5.5%, 40 IBU). These are both serviceable, drinkable beers, but Black Limo, Lihue Lager and Helles Swells are the ones to remember.

Fair warning
By all accounts, Kauai Beer Company is the brainchild of Jim Guerber, who is an accomplished brewer going back many years. His son picked up on Jim's brewing techniques and values and together they decided to launch this business. The fact that they make primarily lagers is interesting, particularly given the cost of doing so out here (refrigeration is expensive). This is the beer they think fits best here.

These guys are really just getting started. They bought and installed a used 10 bbl brewing system. Jim has three 20 bbl fermenters and there are four 10 bbl serving/brite tanks. They have eight tap handles at the moment...four for their beers and four guest taps The number of taps will likely expand, but they apparently expect to always have guest offerings. It's a perfect set-up and they have plenty of room to expand in their downtown Lihue location.

The tasters
There's barely a hint of it now, but they will eventually have food here. Also lots of TVs. The goal from the beginning was for this to be a brewpub. But Jim and Justin take the long view. They are building the business from the ground up. If things go well, they hope to have the pub part of the operation up and running by early next year.

Special thanks to Eric Burda, assistant brewer and apparent jack of all trades at KBC. Eric provided a lot of information on the beers and what whey are working to accomplish in general. As more fans appeared at the bar, he happily moved over to answer their questions, as well. This is the kind of guy every brewery needs.
The back bar
If you're headed out to Kauai and want to taste great beer, look these guys up. The place is not hard to find, but beware the hours are somewhat limited. At the moment, the tasting room is open Wednesday and Saturday, noon to 6 p.m. That may well change. These guys do not yet have a fully functional website, so like them on Facebook to follow what's happening there.