First Vancouver Brewfest Lifts Off

The inaugural Vancouver Brewfest took flight this past weekend. Despite that fact that it was competing against several established events (Hopworks' Biketoberfest, The Bite of Oregon and the Humulus Maximus Festivus at Plew's Brews), the Vancouver gig appears to have gone well and attracted good crowds.

In my mind, the flood of August events is a result of the fact that brewers and promoters want to get this stuff out of the way before Labor Day. Moods tend to change once school starts and we enter the fall sports season. Plus, August weather is usually excellent. You get the picture, eh?

Beer was pouring smoothly at all stations

I really don't know how long the Vancouver event was in the works. Perhaps years. As I and others have said, the Couv has been very much underserved from a beer standpoint for a long time. Finally getting a marquee beer event of their own has to be a good thing. You suspect it may help stimulate additional activity. Hopefully.

Now, full disclosure. I traveled up there on Saturday afternoon strictly to observe and take photos. I spent about 20 minutes walking around Esther Short Park taking in the layout and watching the crowd. I consumed no beer...though there was plenty of good beer to be had. I just didn't have time to get partake. Next year will be different!

Tap layout in the tents helped serving efficiency

First, the venue. Esther Short Park has a lengthy and colorful history. Established in 1853, it is the oldest public park in the state of Washington. Skeptics might wonder how Vancouver could be home to the state's first park. Well, Vancouver (along with Portland) was a center of Northwest commerce in the 1850s. Goods moved up and down the Columbia River in those days. Seattle, a better seaport, didn't surpass its neighbors to the south until the railroads came in the 1880s.

I have to say the transformation of Esther Short Park and downtown Vancouver over the last 10-15 years is amazing. When I arrived here in 1989, most of downtown was a disaster. The park was inhabited primarily by transients and drug dealers. The area had a dreary, bombed out look. A massive revitalization project brought upscale residences and businesses to what was once a lost city. The Brewfest most certainly could not have happened if not for the revitalization of downtown. Kudos to the folks who made that happen!

Plenty of shade and sun made for comfortable mingling

Esther Short worked out nicely for this event. The park features a nice mix of shade and open areas. There were no large tents such as what you see at the Oregon Brewers Festival. People were drinking beer and moving about comfortably. Some chose sun, some shade. A band was belting out songs from the 80s in a shaded area. Very nice.

They did something very smart with the serving tents...and it was probably a necessity due to the size of the Brewfest area. Instead of serving from just one side, they served beer from several sides of most tents. This was an ingenious idea. The park was mildly busy, and I saw only a few very short lines going in different directions. Very efficient.

The brewing demo is a festival standard

As for the beers, they had a nice selection. When I first looked at the beer list a few weeks back, I saw quite a few of the usual suspects...Ninkasi, Oakshire, Hopworks, Firestone Walker, etc. Sometimes you need to look a little deeper. I didn't make a list, but there many interesting beers...some that you cannot get in Oregon.

As my friend Angelo Brewpublic was always quick to remind me when he was pouring beer at By the Bottle, there are a number of Washington beers that don't make it across the Columbia River. Beers from Heathen Brewing, Loowit Brewing and West Highland Brewing (all of Vancouver) are unknown to me and would have been interesting to try. Next time.

A fine time was had by all...

Another thing I salute these guys for is making this a 21 and over only event. I'm sure that pissed off a few people who wanted to drag their kids along. But it's the right call. I'm really not sold on the idea of kids at a beer festival. I've seen countless bad examples of parental behavior over the years at the OBF...where kids also do not belong. I know there are differing opinions out there, this is mine.

One thing I will quibble with is the cost of admission. There were some pre-event deals out there that saved you a few bucks, but a standard package was $21. That got you a mug (really a cup) and eight tickets. Additional tickets were $1 each. So you were essentially paying $13 for a plastic cup on the way in. That seems excessive. I understand the event benefits several charities...and they'll all do just fine if a lower entry fee encourages more people to attend. I hope organizers will rethink this for next year.

In the end, I suspect the future of this event is bright. It was a success in its first year and word will spread. They might even wind up with a space problem if the event gets huge. This isn't Waterfront Park and it won't hold OBF-like numbers. That won't be a problem in the short run, but you never know what might happen in time.

A Weekend Packed with Beer Events

It's been a busy week and I didn't have time to bust out an original blog post. I'm working on an analysis of the current state of brewery growth, but it will require a bit more thought and will have to wait for next week. Weekend blog traffic sucks, anyway.

In the meantime, we have come to the time of summer when everyone wants to get some sort of special event or festival in before the dreaded Labor Day partition. Attendance at weekend events gets a little dicey once school and football get rolling. The time is now.

Up North, the Vancouver Brewfest runs today and tomorrow. The beer list looks pretty good. More importantly, it's good to see movement on the craft beer front up in the Couv. As some of us were saying on Facebook yesterday, our friends on the other side of the Columbia are ripe for an explosion of great beer. That's not to say they have nothing at present; it's just that they will support much more. Angelo had a nice write-up on this event yesterday. Take it away.

A little closer to home, you can tap into the Humulus Maximus Festivus up at Plew's Brews in North Portland. It's just what it sounds like...a hops festival. They are pouring 22 single, double and imperial IPAs. The tasting glass apparently features a new Ninkasi design. It'll cost you $5. Tickets are $1...one ticket for a taste, four for a full glass. It's on Friday and Saturday.

Adding to the weekend insanity, Hopworks is holding their 4th Annual Biketobeerfest on Saturday at the Powell headquarters. They'll have live music, food, bike games and competitions and, oh yeah, 15 HUB beers. Being bike-friendly is a huge part of the Hopworks identity, so this event is right up their alley. Biketoberfest runs 2:00 to 10:00 p.m.

Also, The Bite of Oregon is happening this weekend at Waterfront Park. This event has been around for 40 years and has a solid following. To my way of thinking, The Bite is much more focused on food and wine than on beer. The beer list is decent, although this is largely a gateway festival from a craft beer angle. Still, it's a great chance to enjoy great food and your beverage of choice in sunny Waterfront Park.

Finally, they're holding the Migration Logo Evolution party over at Migration Brewing. It kicks off Saturday at 2 p.m. If you aren't in the know, Migration decided to "evolve" their logo and brand identity due to a cease and desist order filed by the Multnomah Athletic Club. True enough...the old Migration logo looked similar to the MAC logo. I don't know how anyone could confuse the two entities, but Migration decided to skip the legal fees and simply change their look. They'll celebrate on Saturday.

Cheers to the weekend!