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Showing posts with label FiftyFifty Brewing. Show all posts
Showing posts with label FiftyFifty Brewing. Show all posts

Wednesday, March 25, 2015

Trains, Beer Squabble in the Earthquake State

There's beer on the tracks in California. In what is becoming an uncomfortably common occurrence in craft beer, an established entity is challenging a brewery's right to trademark a brand. A lot of people will be watching to see how it turns out.

Anyone who watches these things is aware of the story. FiftyFifty Brewing of Truckee was hoping to trademark its B.A.R.T. Its application ran into opposition from the other B.A.R.T., an acronym for Bay Area Rapid Transit, the folks who operate a rail system in the Bay Area.

This seems like a bit of an overreach to me. I mean, the FiftyFifty B.A.R.T. is a barrel-aged beer. The other B.A.R.T. is a bunch of stinky train cars. Yet the train people want you to believe the beer people are going to somehow damage the transit brand. Nope, they aren't kidding.

On to the specifics. The train people claim FiftyFifty's use of the B.A.R.T. name is likely to "cause dilution of the distinctive quality" of the B.A.R.T. identity. How anyone would confuse a train with a beer is anyone's guess. But the train people say their brand has been featured in a lot of movies and has earned widespread acclaim that must be protected.

The beer people have their own story and they're sticking to it. They've been using the B.A.R.T. acronym for several years to describe a limited production Barrel-Aged beer that's Really Tasty. Get it? The name also pays homage to a now deceased pup named Bart who once stalked the brewery. So, you see, there isn't any conspiracy on the part of the beer people to muscle in on the train people's territory.


What will happen to the challenge to FiftyFifty's trademark application is uncertain. Ask anyone. These things are almost never cut and dry. The problem for FiftyFifty, as is the case with many breweries, is they simply don't have the liquid funds needed to finance an extended course of litigation to challenge the train people. And the train people know it.

This really just looks like another case of a large entity bullying a smaller one because it can. B.A.R.T., the transit agency, is a publicly-owned system that's been operating since the early 1970s. It has nothing to do with beer and no one in their right mind is going to confuse B.A.R.T., the beer, with B.A.R.T., the transit system.

This is no way to run a railroad, kids.
Another BART

Friday, July 29, 2011

OBF Day 1

Day 1 of the Oregon Brewers Festival was near perfect. The weather cooperated perfectly and the crowds materialized. The sheer number of people involved in the breakfast and parade forced organizers to have two ceremonial kegs (actually barrels) this year, which says a lot about where this festival is headed. Art Larrance will apparently expand the festival to Tuesday next year. More details to come.

Over in the media tent, they took us through 15 "seminal" beers chosen mostly on a subjective basis. Some of these beers were really good. Others not so much. People coming to the festival over the weekend are looking for a cheat sheet of good beers. So I'll offer a few thoughts.

If you're looking for a great starter, one that's clean and refreshing, but not too high in alcohol, try Ninkasi's Helles Belles. This beer is a lager, which is off-brand for Ninkasi, mostly known for heavily hopped ales. Helles Belles is a light beer with depth and soul. It's highly drinkable in the warmer weather that is expected to last through the festival.

Art Larrance (right) gives Fred Eckhardt his due.

Next in line is Collaborator Hopfinium, a hoppy lager. You heard that right...lager. This is basically an IPA with a cleaner, dryer finish courtesy the German lager yeast. For the unknowing, Collaborator is a collaboration between Widmer and the Oregon Brew Crew. Some Collaborator beers show up on guest taps around town. This apparently won't be the case with Hopfinium, as they only brewed enough for the OBF. Come and get it!

Boundary Bay, from Bellingham, has always been a favorite of mine. This year's OBF submission is Double Dry Hopped Glacier Pale Ale. The name comes from the Glacier hops added four different times. This beer occupies an interested space. It's likely not hoppy enough for hopheads (45 IBU), but too hoppy for novice drinkers.

Fort George's Sunrise Oatmeal Pale Ale is a pleasing and well-balanced beer with a heavy citrus component, thanks to lots of Amarillo and Centennial hops added at the end of the boil. As the OBF program suggests, you could have some of this for breakfast in place of grapefruit and cereal.

For hopheads, a must try is Firestone Walker's Double Jack. What a fantastic beer! A fairly malty character does a great job of reducing the sonic blast of 100 IBUs and 9.5 percent alcohol. Lots of fruity aromas here. This beer is so tasty you'll be tempted to come back for seconds and thirds. Best enjoyed in moderation is my advice.

Another excellent choice is Amnesia's Dopacetic IPA. Locals will recognize Dopacetic as the imperial version of the Copacetic IPA they pour at the brewery. Dopacetic has a great balance of flavor, bitterness and aroma. Amarillo hops used in dry hopping add significant character.

If you like smokey porters, don't miss Donner Party Porter from FiftyFifty Brewing of Truckee, Calif. This is a complex and silky smooth beer that uses 11 different grains, toasted oats and a shot of Molasses. Hop character is in the background here, just enough to back things up.

Possibly the most loved beer in OBF history, 21st Amendment's Hell or High Watermelon Wheat, returns. It isn't that hard to find...just look for a long line. While Watermelon Wheat isn't my favorite beer or beer style, I understand why this beer is so popular. It's light, the fruit flavors and tartness are subtle and low hop levels make it highly drinkable. Don't feel guilty for loving this beer!

Cheers to festing!